Explore solutions built for your industry

Our customer-proven solutions monitor medications and food inventories for some of the most recognizable names in the industries of healthcare, food service, and transportation, and logistics. See how our solutions adapt to your industry needs.

SEE SOLUTIONS

System Overview

Share SmartSense Solutions with your team.

DOWNLOAD BROCHURE

LEARN

Resource Center

Work smarter. Explore our videos, webinars, and customer stories.

See resources

Brochures

Learn how our Sensing-as-a-Service solutions can fit your business.

See brochures

Datasheets

Review technical specifications for our solutions.

See datasheets

Questions? Contact us.

Call +1 (866) 806-2653 to speak with our experts or get started with a demo.

CONTACT US

About Us

SmartSense was created to use the power of the Internet of Things (IoT) to help our customers protect the assets most critical to the success of their business.

See our story

Careers

Create the future of IoT by joining our team.

See job openings

How to Buy

Enjoy a worry-free customer purchasing experience.

Learn more

June 27, 2018

How do you determine the financial impact of a foodborne illness outbreak?

Written by SmartSense | Food Safety

The number of foodborne illness cases in recent years has been on the rise, frequently caused by preventable mistakes. In addition to having significant consequences to brand perception, these incidents have quantifiable impact on brand value.

 

How would a food safety incident impact your brand's value?

We’ve read the news about food safety incidents and understand their causes, but what is the financial impact resulting from disregard of food safety guidelines? To find this out, we partnered with world-renowned Brand Finance, the premier brand valuation consultancy.

 

Join us on July 24, 2018 with Brand Finance in our Quantifying Brand Risk from a Food Safety Incident webinar as we cover the financial impact of a foodborne illness outbreak, and the losses associated with two major food safety incidents:

  • Chipotle in 2015
  • Jack in the Box in 1993

 

In addition, we’ll review a case-study for Darden, the world’s largest full-service restaurant group, to forecast the financial cost of a foodborne illness outbreak.

 

Learn the Potential Impact

 

In this webinar we’ll cover the effect of a food safety incident on brand value and its relation to brand strength, both leading indicators of financial performance. These measures help us to understand the different factors at play when an incident occurs.

 

Brand Value

Brand value is determined by marketing and stakeholder investment, and is a more tangible measure of value. This amount is determined by the uplift in shareholder value that the business derives from owning the brand, rather than operating a generic brand. In addition, the value of the brand’s trademark and associated marketing IP that the company has generated is rolled up into brand value, providing a comprehensive view into the value of any particular brand.

 

Brand Strength

Brand strength is the performance of intangible measures relative to competitors, which can be broken down into 3 main categories:

  • Marketing investment: brand loyalty and market share
  • Stakeholder equity: perceptions of the brand among different stakeholders, including customers
  • Business performance: quantitative market and financial measures

 

By analyzing the impact of brand value and brand strength on financial performance, Brand Finance is able to quantify the impact of a food safety incident.

 

Register now to find out how to determine the financial impact of a foodborne illness outbreak.

 

Topics: Food Safety

Subscribe to the SmartSense Blog

Stay up-to-date on the evolution of IoT connectivity.