Why Food Safety Is Important In Today’s Digital Culture

In our fast-paced world, it’s often more convenient to go to a local sub shop or restaurant instead of planning a sit-down meal at home or packing a lunch. According to a recent Zagat poll, respondents said they eat out an average of 4.5 times per week at the 600,000 restaurants in the United States.

Unfortunately, these choices can come with a cost.  According to a Fortune Magazine, 48 million Americans get sick each year from foodborne illness. The key contributors at restaurants are unsanitary environments and exposing food to improper temperatures. What happens when a restaurant has quality issues that result in customers getting sick?

Food Safety In The Digital Age

Newvoicemedia wanted to know what consumers do after a bad restaurant experience, which can be anything from rude wait staff to poor food quality. Although these are not all directly correlated to food safety, they illustrate the full impact that a negative experience can have.

•       56% of patrons will never use the company again
•       25% will recommend friends NOT to use the business
•       20% will post a negative review online
•       14% will share a poor experience on social media

In the digital age, most people turn to the internet for advice. The online forums where people leave reviews and ratings of restaurants can wreak havoc on brand reputations.

Avoiding A Major Loss Of Revenue

Just recently, a large chain restaurant stated it lost one billion dollars in market capital over a food quality issue. Companies that break their brand promises lose more than just the immediate customer(s) that were affected – they lose future customers, and tarnish their reputation.

We live in a very connected world where people are not only consumers, but public critics. With today’s technology, a company can deploy a full complement of food safety equipment that could significantly mitigate a public incident. By utilizing a digital food safety solution, a restaurant can ensure that their food is safe to consume, their customers are safe, and their brand is protected.

The TempAlert Solution

TempAlert is a leader in food safety. Major enterprise customers trust TempAlert to provide persistent monitoring of their consumable products. Our suite of products are simple to install and easily configured. If an food safety issue arises, TempAlert has several ways of notifying customers, providing them ample time to address the situation. TempAlert also provides strong analytics capabilities to provide 24/7 insights into your environment to ensure you make informed decisions.

Contact Us