The number of foodborne illness cases in recent years has been on the rise, frequently caused by preventable mistakes. In addition to having significant consequences to brand perception, these incidents have quantifiable impact on brand value.
As we covered in an earlier post, consumer groups who are upset about the unresolved outbreak of E. coli related to romaine lettuce have demanded that failures in the FDA traceability process be repaired before the end of the year. In this follow-up post, we’ll take a closer look at this process as required by the Food Safety Modernization Act (FSMA) passed in 2011.
Food safety programs are broken. They are largely paper based, and lag behind technological innovations realized through wireless sensors and digital checklists. Every year, roughly 1 in 6 people (or 48 million people) get sick, 128,000 are hospitalized, and 3,000 die of foodborne diseases. Many of these incidents are easily preventable, but companies who lack a modern food safety solution are not doing all they can...
In our recent post outlining the widespread outbreak of E.coli originating from romaine lettuce, we noted that the FDA has been unable to identify how or where the contamination occured in the supply chain. Since mid-March, more than 200 people across 35 states have become ill – and at least three have died. This outbreak is only one of the two outbreaks linked to leafy greens in the past six months whose source of...
In our previous post about food safety at farmers markets, we ended our discussion by noting that current regulations try to balance the needs of both farmers and consumers. The Food Safety Modernization Act (FSMA) excludes many small farmers from intensive restrictions to protect their economic interests. On the other hand, federal agencies recognize that many farmers and market managers do in fact implement their...
Finally, it feels like spring all over the country. Farmers markets are opening their stalls to customers who are hungry for local and organic fruits and vegetables. Goodbye to tasteless tomatoes and dry melons at the supermarket, and hello to heirloom apples and fresh-picked corn from family farms.
